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China's Gold Jewelry Consumption, The World's Second Rank

World Gold (224.77, 4.63, 2.10%, Bar) Association and the Shanghai Gold Exchange in Shanghai, China jointly issued in 2007 a record high gold sales information. Last year, the Greater China region's gold sales reached 363.3 tons, up 23% compared with 2006; excessive growth of gold demand in Mainland China reached 326.1 tons, compared with 2006 growth of 26%. Among them, 300 tons of gold jewelry demand for a breakthrough, reaching 302.2 tons, making China the mainland consumption of gold jewelry market, overtaking the United States and Turkey in one fell swoop, ranking second only to India.
The Shanghai Gold Exchange in 2007 was equally astounding performance of the annual total turnover of 1828.13 tons of gold, compared with 578.53 tons increased in 2006, an increase of 46.30 percent, the highest since the establishment of gold Exchange highest.
The information is released simultaneously around the world. Conference in Shanghai, published invitation to the World Gold Council managing director and chief marketing officer Philip (PhilipOlden), the World Gold Council Far East Managing Director Albert Cheng, Wang Lixin, general manager of World Gold Council, Greater China, Shanghai Gold Exchange Chairman Shen Xiangrong and other guests, accepted, including "China Gold News" reporter, including a number of media.
Mainland China's demand for gold jewelry since 1997, 10 years, the first time 300 tons. Participants believe that 10 years ago, giant gold sales increase was due to high inflation and cause people to buy large amounts of 24K gold a hedge against inflation, while in 2007 the reasons for the rising demand for gold, it is the prosperity of the gold market. Chinese consumers have a choice when buying gold: gold coins, gold bars, gold ornaments, 24K gold jewelry and 18K gold jewelry and so on, to meet the needs of different levels. Gold sentimental value, process value, investment value, an increasing awareness by the Chinese people and accepted. This is also China's rapid economic development and improved living standards in the result.
Although the international price of gold soaring, but it did not affect the Chinese people continued enthusiasm for gold consumption. People are more aware of gold's hedge value-added features are increasingly aware that gold is the best investment products for hedging risk. As a result, gold investment has become a Chinese gold market is a new craze. In 2007, Chinese retail investment in gold amounted to 23.9 tons, an increase of 60%.
For the record high gold sales in China last year, the World Gold Council has played a significant role in promoting. Philip said that the World Gold Council to promote the work done in China, is a strong K-gold promotion, so that a wider range of gold jewelry consumption, so that more and more young people in favor of 18K gold jewelry. Only the promotion of fine gold pure gold, so gold jewelry reflects the high technology-oriented and fashion-oriented, winning the ages of consumers of all ages love, and thus boost gold consumption.
The promotion of the World Gold Council, gold jewelry business in China has been strong support from the various promotional activities organized by the Association very well.
Shiang-Rong Shen, chairman of Shanghai Gold Exchange, the Shanghai Gold Exchange is the direction to the international development, Standard Chartered, HSBC and other foreign banks have been absorbed by a golden cross of overseas members in order to play the role of market makers. For palladium when it can be traded in gold Exchange, Shen said, palladium gold import policy there are some issues to resolve, our country is actively efforts.
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