China Jewelry Industry Development Status And Prospects

In 2004, China's jewelry sales reached 120 billion yuan, 600 times in 1980, exports totaled 4.45 billion U.S. dollars. Jewelry and related industry employees from the original 2 million people in the development to the present 200 million people.



China is the world's largest jade, jade processing and consuming countries, pearl of the world's pearl output is over 95% of total output, platinum, gold, diamonds and other jewelry annual consumption also ranks in the world. China has fostered a number of jewelry features industrial base; China in diamonds, gemstones and jewelry inlaid Cutting and processing has become an important base for the world's attention. A large number of outstanding enterprises have also come to the fore, growth of "Chinese famous brand."



Specifically, China's jewelry industry has the following advantages and features:



1, China's jewelry industry has emerged a group of outstanding brands, to become the backbone of development of the industry. Following the 2004 nine gold jewelry brand Chinese Famous Brand Strategy Promotion Committee has been selected as "China Famous Brand", this year there are 11 jewelry enterprise product to obtain the "China Famous Brand" title.



2, our country, including the diamond jewelry industry, including embedded with a considerable level and ability. According to statistics, Hong Kong is almost 100% of the inlaid jewelry is processed in the mainland, the mainland has more than 200 processing plants all year round for foreign jewelry, the annual output value of more than 30 billion U.S. dollars. We also have more than 300 plants have the ability to process foreign orders. It can be said, in the jewelry inlaid processing, China has become the world's jewelry processing center capacity and foundation.



3, China is not only the world's diamond consuming country is the world's most important diamond processing centers. In the industry, the technological level of China's diamond processing a wide range of international peer recognition and praise in order to fine known to small and medium size processing of diamond based "Chinese workers" in the minds of merchants and consumers is the "good jobs" and " excellent work, "a synonym. Therefore, China's rough diamonds in the world market have a strong competitive edge. China's current annual processing capacity of 3 million karats of diamonds, employing 18, 000 people.



4, China's stone carving, jade carving, unique, is a rich cultural content industry. Jade produced in Myanmar, but the market is in China, from the number to see 80% of the raw material processing and sales in China, from the quality point of view, since the Asian financial crisis, China is becoming a major high grade jade markets. 5 In recent years, silver jewelry, fashion jewelry have sprung up everywhere, sales increased. After the opening of the silver market, silver products and silver consumption to become a new hot spot, with a sharp rise in silver in 2004 reached 500 tons. (China's annual output of more than 4300 tons of silver, ranking fourth in the world, exporting over 2891 tons.) Moreover, the market potential is still great.



6, industry cluster effect starting to show. 20 years of reform and opening up, China's jewelry jade industry in a market economy has been great development in the use of geographical advantages, the traditional cultural superiority, human resources, advantageous policies, etc., forming a Shenzhen, Panyu, Dongguan, Wuzhou, Chang music, the town level, Zhuji and some other jewelry feature industrial base.



7, gems and jewelry exports continued to grow. In 2003, China exported 3.295 billion U.S. dollars of jewelery. In 2004 exports amounted to 4.45 billion U.S. dollars. 2005 1 6 months, jewelry export trade 2.441 billion U.S. dollars, an increase of 28.4%. In which precious metals or clad with precious metal jewelry exports 886 million U.S. dollars, 257 million U.S. dollars export imitation jewelry, pearl exports 081 million U.S. dollars. Is still the main export destination is China's Hong Kong, the United States and the European Union and other developed countries and regions.



China Gems & Jewelry industry development will be moving in the following direction.



(A) cluster development trend of more pronounced. As mentioned earlier, China has formed a number of jewelry features industrial base, clustering advantages of starting to show. This advantage arises because a number of related companies in the same geographic areas, raw materials and semi finished products, accessories, equipment manufacturing and maintenance, technical innovation, personnel training and so on with each other, thereby reducing transaction costs and improved overall efficiency. The future, China's jewelry industry clustering trend will further develop the advantages of industrial clustering will also be more pronounced.



(Ii) to brand building as the center of the brand development. Of brand name driven development of the industry, with brands knocking the door of the world, is the starting point of China's brand strategy. Actively promote the implementation of brand strategy, vertical aspirations of the nation, creating world famous brand and realize leap forward development of China's economy has become the common aspiration of the whole society and the vast majority of enterprises effective action. China's jewelry industry insight is even more aware of the significance of the brand and brand building.



At present, a number of outstanding enterprises to advance their own awareness and constant efforts, the first to obtain the "China brand" products honorary title. They also derive a considerable market returns. I believe in the future, there will be more business oriented and to strengthen brand building to create more of the jewelry industry in China and even world famous brand.



(C) the sale of jewelry from simple to the dissemination of jewelry jade culture direction. Culture can also create wealth. Jewelry's material properties and functions are still subject to people's attention, but today, possessing, wearing jewelry is viewed more as a culture, a fashion, an attitude to life. Unique jewelry for its rich cultural connotation of more and more to satisfy people's spiritual needs. China is a country with five thousand years of a long history and splendid culture of ancient civilizations, as an important part of Chinese culture, China's jewelry culture is also a long history and deeply rooted.



Today, more and more companies starting to focus on mining and innovative jewelry culture, give full play to the economic function of culture. We are pleased to see that the jewelry culture, diversity and innovation in the development of Nationalization. The future, there will be more companies are realizing the importance of culture, jewelry, and consciously work to disseminate the profound gem of Chinese culture and to achieve the economic value of this culture.



(Iv) Gems & Jewelry industry internationalization. Chinese jewelry jade jewelry industry, must also be bound into the process of internationalization, which is both the development of global economic integration is what we need to become a jewelry power needs.

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